LandingPage and Management expectivativas

This issue of "LandingPage" is not new, indeed, if they search the net, will find numerous sites to this subject, but in my opinion, is an issue more topical than ever.

For those unaware, a landing page , translated literally, is a landing page, that is, from a practical standpoint of who advertises on the Internet, is the page where users are directed to carry the banners or sponsored links / Adwords (eg if your ad takes users to Homepage / Home page of your site, then this is your LandingPage).

It is here that he began the management of expectations, ie, who bears in your banner ads or sponsored links, which expect to find?

Does that make a banner, the user expects to end up at your homepage and then have to seek information about what led him to carry advertising?

The user expects to find a page with an explanation of the advertising message?

Or even go directly to a page of the buying process on your site?

In my opinion, I think the page should be as related to the content of the ad, preferably should be a page without the "skeleton" of the site, ie, without the menus and other information that might distract the attention of users.

But here too, enter "new" questions. This page should contain much information about your product or should, in a few lines, describe only the main features, and in addition, contain some links to further information?

As mentioned earlier in this article, although it is a widely debated topic, there is a tight theme, since the evolution of the Internet and electronic commerce consequently, these pages should be constantly evolving in its concept.

And you, you already have a landing page?