Europe Logs On, study on trends in Internet

Europe Logs On, this is the name of the study that Microsoft launched in April 2009 concerning the use and Internet trends.

The prediction of this study is that the use of the Internet beyond the television already in June 2010.

Not that television is going away, on the contrary, with the popularization of broadband are becoming more users to use the computer as a TV, seeing not only the broadband content, but also to see and live TV programs recorded TV from your computer.

Microsoft also provides that in the next 5 years the content and format of video over IPTV is going to become the TV standard.

On the other hand, points out that the Internet is still a fragmented experience, after all the services we use are still fragmented, see the case of social networks such as Hi5 , myspace , facebook , among others, where the user, and a Log for each of these networks has yet to manage your images, contacts, etc.., by the various networks.

The setting of advertising, is and will also be greatly affected by this change. Companies will have to change their advertising strategies, leaving the concept of reaching millions indiscriminately to leave for a one-to-one.

... "Recent global estimates indicate that the gross value of advertising spending to fall 0.2% in 2009, but the Internet sector will continue with strong growth (+9.5%), given that advertisers expenses are more accountable to online channels, providing them the opportunity to return better results. "...

The study also concludes that in Portugal there are already more than 4 million Internet users, however, we are still one of the countries with lower Internet penetration rate (39.80%).

It's all here, can see all the study and any conclusions on this page .