Luis Fonseca - Net Pocket

At the end of last year had an article entitled " And after Google? "

It is true that this article was done on a current perspective, all of which use Google for everything and also because this new engine features and web technologies, stealth search engine, has been able to monitor and adjust to the reality of the web. Nevertheless, sooner or later, the Web will evolve into another path, or maybe not and that was precisely my question, what will be the future of the Internet.

Well, I still do not have an answer, however, something is changing. Finally Microsoft ( now forbidden to sell the famous WORD with XML technology ) reached a common understanding with Yahoo in order to fight for the advertising market dominated by the search engine Google.

At this platform of understanding, not unconnected with the new search engine BING Microsoft.

Therefore, this war will come out certainly a new direction for the internet, so, we can only wait and see.

This issue of "LandingPage" is not new, indeed, if they search the net, will find numerous sites to this subject, but in my opinion, is an issue more topical than ever.

For those unaware, a landing page , translated literally, is a landing page, that is, from a practical standpoint of who advertises on the Internet, is the page where users are directed to carry the banners or sponsored links / Adwords (eg if your ad takes users to Homepage / Home page of your site, then this is your LandingPage).

It is here that he began the management of expectations, ie, who bears in your banner ads or sponsored links, which expect to find?

Does that make a banner, the user expects to end up at your homepage and then have to seek information about what led him to carry advertising?

The user expects to find a page with an explanation of the advertising message?

Or even go directly to a page of the buying process on your site?

In my opinion, I think the page should be as related to the content of the ad, preferably should be a page without the "skeleton" of the site, ie, without the menus and other information that might distract the attention of users.

But here too, enter "new" questions. This page should contain much information about your product or should, in a few lines, describe only the main features, and in addition, contain some links to further information?

As mentioned earlier in this article, although it is a widely debated topic, there is a tight theme, since the evolution of the Internet and electronic commerce consequently, these pages should be constantly evolving in its concept.

And you, you already have a landing page?

Promoted by Work Value , together with the Spanish consultancy Alt64 held today Practitioner Web Analytics 2009, for the first time in Portugal - Lisbon.

The seminar was opened by André Zeferino Value of Work explained that the objectives of the seminar and spoke of the Web Analytics in Portugal.

Then we Avinash Kaushik , who spoke from the perspective of Web Analytics 2.o. In his presentation highlighted some of the tools available and drew attention to the most important aspects to consider in the analysis tools available.

Avinash Kaushik is the author of Web Analytics: one hour a day and the famous blog Occam's Razor . I really enjoyed your presentation as a simple and effective web analytics demystified.

Then we had the presentation of Andres Flores , Web Analytics consultant, who approached the subject from the standpoint of the key issues to be taken into account when we talk about web analytics.

In the afternoon, we had Paul Charles , the Google Portugal, who showed us different perspectives to be considered in policy formation and creation of web campaigns, especially from the standpoint of the research trends of the Internet.

We once again had Avinash Kaushik, with "Actionable Web Analytics", where highlighted the "quick wins" that we must be careful on a Tuscan order to improve and optimize our results.

The seminar ended with Andres Flores, who addressed the issue of KPIs and Business Objectives. Andres Flores stressed the importance of an objective definition of these issues, without which we can hardly successful web analytics strategy.

From my point of view, this seminar went very well, the speakers were adequate and gave us a perspective and dimension of the potential and importance of Web Analytics.