Luis Fonseca - Net Pocket

I tried not to write about Google , since it is a cliché too seen. Currently, for all that is site, magazine, etc., there is GOOGLE , SEO or SEM .

Anyway, I could not resist.

It is true that Google has brought a new dimension to the internet. When everyone thought that the banners would be advertising the future, here is what Google shuffles back and going strong.

Google has always been a promising company, and it is not surprising that it has been released on a $ 85 scholarship per share and quickly exceeded the $ 700 per share (currently is + / - per share by $ 300 (check here the value current), even when many failed promises of Dot.Com.

Google's success is not only in the ability to adapt to the evolution of the Internet, but also by constantly seeking new ways to show and to the Internet. One example is the amount of services available is so diverse that, making the search engine on the homepage only.

Almost all of those services to which I refer are free and simple to use. They range from blogs , through analytics , ending into a tool for making websites and their accommodation (the latest one).

On the revenue side, the SEO (Search Engine Optimization) and SEM (Search Engine Marketing) do the honors. Basically, it is the corporate advertising on Google. If the SEM is paid (through Adwords ), SEO is already free and believing in its potential - also because it allows you to provide better service to its users - Google has provided a lot of information / training, allowing those who can manage a Website improve their performance on users' searches.

In recent months, much has been written about this phenomenon and many companies have shaped this new reality in an attempt to help those who want to advertise, through strategies to Google (and other search engines). It seems like a minute to the next, someone snapped his fingers and everything is obsessed with the potential announced (and also by results already obtained).

This is cyclical. Depending on the proportions that this path will reach saturation will reach users and then choose other paths in pursuit of its own information.

And then Google?